Black Jack Gum Flavor
Chew Your Way Through Time
Shop Black Jack Single Pack Chewing Gum, 5 count at Dollar General. Save time, save money, every day! Licorice-flavored Black Jack Gum is one of those incredibly hard-to-find but always-popular treats for licorice lovers. For many years, it was produced sporadically but in 2019, an enterprising entrepreneur decided to start making it again. The gum is slightly softer than the original, but the flavor is essentially the same. 5 sticks per pack.
A Brief History of Black Jack, Beemans, and Clove
1869 - Thomas Adams buys chicle, the milky latex of the sapodilla tree, from exiled Mexican President Santa Anna in the hopes of processing it for use as an alternative to rubber.
1871 - After failing to break into the rubber business, Thomas Adams secures a patent on a gum-making machine and begins producing chicle-based gum as a novelty item with no flavorings or additives.
1884 - Thomas Adams begins adding licorice flavoring to his chicle gum, which he names Adams Black Jack—the first flavored gum in the United States.
1890s - Edwin Beeman, Cleveland physician, begins making chewing gum with pepsin, which he calls Beemans Gum, as a natural digestive and competitor with Adams Black Jack.
1899 - The American Chicle Company is formed, putting Black Jack and Beemans under one roof.
1914 - The American Chicle Company acquires Clove gum, continuing to unite some of the largest chewing gum brands across the country.
1962 - The American Chicle Company is purchased by the Warner-Lambert Company.
1978 - Black Jack, Beemans, and Clove sales continue to decline, eventually halting production.
1983 - Beemans gum appears in The Right Stuff via Chuck Yeager’s famous line: “Hey Ridley, got any Beemans?”
1985 - All three gums are re-introduced to American consumers by way of Warner-Lambert Company, but sales remain stagnant.
1990 - Mark Hunter, the pirate radio teenager played by Christian Slater in Pump Up the Volume, exclusively chews Black Jack gum.
2008 - Mutt Williams, played by Shia LaBeouf in Indiana Jones and the Kingdom of the Crystal Skull, is shown enjoying Beeman’s gum.
2018 - Black Jack, Beemans, and Clove chewing gums are reunited by Gerrit J. Verburg Co. to ensure that these timeless gums are always available to the public!
Blackjack Gum Flavor
Beemans gum (originally Beeman's Gum, see image at right) is a chewing gum formulated by Ohio physician Edward E. Beeman in the late 19th century.
History[edit]
Beeman originally claimed the gum contained pepsin powder that would improve digestion. The product became a part of the American Chicle Company in 1898, and continued on after the purchase of American Chicle by Warner-Lambert in 1962. Production ceased in 1978 due to lagging sales. In 1985 the brand was revived in a nostalgia campaign, as an ordinary chewing gum without the medical claims, marketed along with Clove and Black Jack chewing gums.
The original wrapper had a pig logo, but was later replaced with a logo featuring Beeman's name in scroll and his portrait. The current wrapper design has a white and red background with white and black lettering. Beemans is sporadically produced by Cadbury Adams as a nostalgia gum, along with the other historic gums Clove and Black Jack. In 2015 the company announced it would no longer produce any of these popular gums. Since then, because of regular demand, all three brands have been reintroduced. In 2019, Geritt J. Verburg, one of America's largest candy importers, purchased the exclusive rights and resumed production. The gum is no longer made in the United States but rather in Morocco. Packaging is similar to the 'original' as is the formula. The gum is sold sporadically in the USA by the Gerrit J. Verdburg Co.[1][2]
The gum is prominently featured in major movies The Right Stuff, Hot Shots!, The Rocketeer (in which the gum serves a key plot element), and Indiana Jones and the Kingdom of the Crystal Skull, used in the latter for character Mutt Williams (Shia Labeouf) in Indy home scene. Most recently the gum features on the inventor's workbench of young Frank Walker in Disney's Tomorrowland, as Frank is working on his homemade rocket jet-pack.
Medical claims[edit]
Flavor Of Black Jack Gum
The 'lucky' gum of pilots is a superstition perhaps based in the original product's unsubstantiated claim of preventing seasickness, but applied to flight airsickness. Chewing any type of gum is thought to promoteequalizing pressure in the ears.
The current product no longer contains any pepsin or chicle, and instead follows the ordinary modern chewing gum recipe of sweetened and flavored synthetic gum base.[3] The original medical claim that the chewing gum 'cures indigestion and sea-sickness' were never substantiated, and would not be permitted today by food and drug regulations dating to the 1930s. Indeed, the presence of pepsin in the throat is known to be injurious to throat tissues.[4]
Advertisements[edit]
Beeman's Pepsin Gum - Advertisement - 1897 | Fin de siècle Beeman's ad. |
References[edit]
- ^Conte, Erin Del (2019-01-22). 'Retro Gum Brands'. Convenience Store Decisions. Retrieved 2019-02-04.
- ^'Vintage Gum Nutrtition Facts'. gerritjverburg.com. Retrieved 2019-02-04.
- ^'Beemans Ingredient List'. Candy Nation. Retrieved February 15, 2020.
- ^Koufman, J. A.; Johnston, N. (2012). 'Potential benefits of pH 8.8 alkaline drinking water as an adjunct in the treatment of reflux disease'. The Annals of Otology, Rhinology, and Laryngology. 121 (7): 431–4. doi:10.1177/000348941212100702. PMID22844861.
- 'Cadbury Adams USA'. Archived from the original on 2006-06-10. Retrieved 2016-03-22.CS1 maint: BOT: original-url status unknown (link)
- 'Beemans Chewing Gum'. Archived from the original on 2015-09-25. Retrieved 2010-04-19.CS1 maint: BOT: original-url status unknown (link)